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TRIGGER OFFERS DIGITAL DIRECT MARKETING, DIGITAL MEDIA AND SEARCH ENGINE MARKETING
SERVICES TO DELIVER BRAND MESSAGES IN A POWERFUL AND RELEVANT WAY.
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We build Marketing Databases |
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Can you name your market alphabetically? |
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We profile the Target Market |
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Is it not more important to know why someone does something than the mere fact that they do? |
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We create a Captive Audience |
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Why rely purely on someone else's media to reach your market? |
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We utilise Social Networks |
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How often do you tell your friends about something? Especially when you love (or hate) it. |
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We create Referral Dynamics |
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Why not reach your market by having your message pass from one person to another? |
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We identify Opinion Leaders |
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Why spend money on anyone else? |
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We present a Dynamic Proposition |
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Why don't you present your brand in a relevant manner and tone to each unique person? |
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We initiate Product Trial |
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Why don't you give it a try? |
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We facilitate Product Conversion |
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Why don't you simply sign here? We'll call you or even deliver at your convenience. |
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We plan Digital Media |
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If your customers search the internet, shouldn't they be able to find you? First? |
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We develop Mobile Solutions |
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Shouldn't your brand be available 24/7? |
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We build and manage the Customer Relationship |
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Shouldn't you get the most from each customer and each customer get the most from you? |
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In 1987 when Tinker Hatfield famously cut a hole in the side of the Air Max 1 exposing Nike Air, he wasn't to know that this would cause a global revolution. 30 years later and the Air Max 1 spirit lives on, as Nike re-crafted this iconic shoe in the form of the Air Maxim 1. MORE CLOSE >
Trigger introduced this iconic shoe in an extraordinary way. Internationally Nike was showcasing its major cities (Berlin, Paris, London, Milan, Barcelona and Amsterdam) and iconic individuals who live in these cities. This needed to be localised and gave birth to Cape/Burg, the mash-up of the two South African major metropoles, both unique and equally important to South Africa's street culture.
Cape/Burg united ten revolutionaries across sports, poetry, music, art and photography and explored the city through their eyes. This was executed both online, through media partnerships, coverage, in store displays, an event and the Cape/Burg book. This book became a collector's item for any streetwear enthusiast.
This project gave the Nike Air Maxim 1 an introduction to the South African audience it deserved. (pics of the book will be included)
 Trigger will lead The Automobile Association of South Africa, Cell C and Nokia in their respective digital thinking, innovation, engagement and online search and media spend for 2010. |
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| OUR CLIENT LIST READS LIKE A WHO'S WHO IN SA BUSINESS. WE ARE PROUD OF OUR ASSOCIATION WITH EVERY ONE OF THEM, WORKING TOGETHER AS PARTNERS TO MUTUAL BENEFIT. MORE CLOSE > |
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16/02/2010Trigger is looking to fill the following positions: Senior project manager Senior web developer Traffic Coordinator Social media manager If this is something for you, we would like to hear from you. Click here.
09/02/2010
Karin Botta and Joe Buitendag have recently joined Trigger as Senior Strategist and Designer respectively. We welcome them to the team.
17/01/2010Today the global leg of the FIFA™ World Cup Trophy Tour starts. The journey kicked off today in Korea and will end in the USA on the 2nd of May 2010; the golden sporting icon will then travel to South Africa, where the South African leg of the tour commences. Go to the Coca-Cola Facebook Page to keep tabs on the progress of the tour.
01/12/2009To celebrate world Aids Day, Nike collaborated with (RED) and has brought out red laces that can be purchased at Nike stores worldwide. The purchase of these laces will secure funds to the (RED) foundation to combats HIV/Aids in Africa. Go to Gallery on 4th to purchase your own laces.
24/06/2009
At this year's Sunday Times Generation Next awards, two of Trigger's clients are considered the ultimate cool when asking the South African youth. Both Coca-Cola and Nike came out as the coolest brand and company respectively. Well done to both for this well deserved title.
09/04/2009In March Research Company Evaluating the Media Agency Industry (RECMA) released its global ranking of interactive agencies for 2008. Covering 1 115 agencies or units across 70 countries, with a total of 65 000 specialists in the discipline this is the most comprehensive ranking to date. MORE CLOSE >
Working in a global network of 108 offices (Trigger being one of these) and in 40 different markets, Isobar has been placed second in the released ranking. Trigger is proud to be linked with Isobar and congratulates the team.
An extract of the Interactive report is available online to all RECMA registered members on www.recma.com
The judges revealed that they were impressed with the "future oriented and visionary concept about how to communicate brand messages. This is an extraordinary example of how to exceed our core competences by generating new business opportunities and additional sources of income." The campaign used different media channels and incorporated events, interactive advertising, online elements and architectural ideas to extend its footprint, creating real relationships between the brand and the target audience.
Trigger has proven that local is indeed a flavour that pleases the global appetite.
Jägermeister South Africa, 12 magazine titles within the Media24 stable and a Nike Corporate Responsibility project have just joined Trigger, with the Roger Ballen Art Foundation being taken on as the pro-bono project for the year.
Internationally, Trigger has created innovative experiences for a prominent tobacco brand in the Ukraine and Russia, and these will soon be extended to include Poland, Turkey and Belarus.
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| © Trigger is part of ISOBAR - the world's largest digital agency network. Copyright 2009, TRIGGER communication. All rights reserved. |
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